In 1961, Guy Fragnière opened his first ski shop in the centre of the village of Veysonnaz at the same time as the construction of the first Veysonnaz gondola. After a few years, as the resort grew from season to season, he decided to rent premises on the gondola departure station square. In 1973 he bought this same space in the Magrappé building where the shop is still located.

For over 60 years, Fragnière Sports has been offering a wide range of skis, snowboards and boots in several categories according to its clients' level. The shop's motto is that every customer should leave satisfied and have a pleasant stay in Veysonnaz with top quality equipment.